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LinkedIn launches first Top Egyptian Startup List

Kicking off the list is FinTech Khazna, an app that provides mobile financial services to 20 million underbanked smartphone users in Egypt

By: Business Today Egypt

Tue, Sep. 28, 2021

Launching their inaugural Top Startup List, business and employment-oriented online platform LinkedIn put together the top 10 Egyptian or Egypt-headquartered startups that continued to attract investment and employees in 2021. 

According to the platform, the list was compiled using 4 pillars; employee growth; jobseeker interest; member engagement with the company and its employees; and how well these startups pulled talent.

Egypt led the Middle East and North Africa (MENA) region in terms of start-up deals in July with 19 deals, beating out Qatar which had 16 deals, states a recent Wamda report on the region’s start-up scene.

Kicking off the list is FinTech Khazna, an app that provides mobile financial services to 20 million underbanked smartphone users in Egypt. Founded in 2019, LinkedIn puts their full-time headcount at 60.

Related > EMEA region’s FinTech funding jumps to $39.1B in H1 2021 | KMPG

Digital transportation marketplace Trella was in 2nd place. The platform connects truckers with freight loads. Trella recently closed a funding round valued at $42 million in equity and debt.

Following in 3rd place is B2B ecommerce marketplace Capiter, which allows users to order inventory for their mom-and-pop stores, restaurants, cafes, electronic shops, hotels, and catering services.

Afterwards comes social commerce platform Brimore that supports local creators in growing their businesses through virtual shops, followed by MaxAB, an e-commerce platform that provides retailers with access to products from different suppliers.

Related > B2B food and grocery delivery startup, Maxab, raises $40M in latest round

Other startups on the list, in order, were furniture ecommerce marketplace Homzmart, software development company Rubikal, ride-hailing and delivery platform Halan, FinTech MoneyFellows, and EduTech company EYouth.

“To be eligible, companies must be fully independent, privately held, have 30 or more full-time employees, be 8 years old or younger and be headquartered in the country on whose list they appear. We exclude all staffing firms, think tanks, venture capital firms, law firms, management and IT consulting firms, nonprofits and philanthropy, accelerators and government-owned entities,” explained LinkedIn.