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Opinion

Before pressing the Panic Button | An eye on recession marketing | Op-ed

"Marketing is a long-term discipline that requires an investor’s mentality and fortitude. Fight for your resources" says El-Akkad as she shares her thoughts on panic budget-cutting

Scrutinizing Semmelweis Reflex at workplace | an eye on organizational resistance to change

Sally El-Akkad explores organizational resistance to change through the concept of the "Semmelweis Reflex"

Public-Private Partnerships | The Pivot of Egypt’s Rapid Development

General Manager and Managing Director of Danone Egypt & North East Africa talks public private partnerships as a driver of broader sector reform in Egypt

Navigating choppy waters | How Egyptian Trade fared in 2021

Stepping into 2022, we take a look back at Egyptian trade as it navigated the choppy waters of a global supply chain crisis, a 6-day blockage of one of the country’s main trade hubs and more

FinTech in non-banking financial activities: Benefits and challenges | Op-ed

As Egypt is moving towards adopting a unified national strategy for financial inclusion, there has been a need to define the legal framework, says Refaat