"Marketing is a long-term discipline that requires an investor’s mentality and fortitude. Fight for your resources" says El-Akkad as she shares her thoughts on panic budget-cutting
Sally El-Akkad explores organizational resistance to change through the concept of the "Semmelweis Reflex"
General Manager and Managing Director of Danone Egypt & North East Africa talks public private partnerships as a driver of broader sector reform in Egypt
Stepping into 2022, we take a look back at Egyptian trade as it navigated the choppy waters of a global supply chain crisis, a 6-day blockage of one of the country’s main trade hubs and more
As Egypt is moving towards adopting a unified national strategy for financial inclusion, there has been a need to define the legal framework, says Refaat