This potential purchase is part of Egypt's ongoing efforts to privatize state-owned assets, a program that has faced delays, according to regional media reports.
The Auf family will continue to steer the company’s operations, ensuring that innovation, operational excellence, and flexibility remain key components of its ongoing success.
The acquisition will integrate Hatla2ee’s platform into Dubizzle’s existing operations in Egypt, which already encompass Dubizzle and Bayut.
Since its launch in 2018, TSFE has attracted 43% of Egypt's total foreign direct investment (FDI), amounting to EGP 37 billion.
“This merger proves that massive, world-class tech companies can be built in Africa for Africa,” says Belal El-Megharbel, Co-CEO at Wasoko and MaxAB.
