The Auf family will continue to steer the company’s operations, ensuring that innovation, operational excellence, and flexibility remain key components of its ongoing success.
Agthia Group, a regional player in the food and beverage industry, has successfully increased its ownership in Abu Auf, a leading Egyptian healthy snacks and coffee brand, to 80%, according to a statement from the group.
This follows the acquisition of an additional 10% stake, further solidifying their collaboration and Agthia’s commitment to expanding in high-growth markets.
The Auf family will continue to steer the company’s operations, ensuring that innovation, operational excellence, and flexibility remain key components of its ongoing success.
Agthia initially acquired a 60% stake in Abu Auf in 2022 and further enhanced its investment with a 10% increase in February 2024.
Together, the two companies have achieved significant accomplishments, including the opening of over 100 new stores in the past two years and a 70% growth in EBITDA (measured in AED).
In 2024, despite the challenges posed by the devaluation of the Egyptian pound (EGP), Abu Auf saw a 33% growth in revenue year-over-year in AED, reflecting the resilience and value of this strategic alliance.
Ahmed Auf, CEO of Abu Auf Group, highlighted the importance of Agthia’s support in accelerating growth, saying, “Abu Auf is a proud Egyptian brand that not only offers a diverse range of premium coffee and quality food products but also thrives on agility and seizing new growth opportunities. With Agthia’s expertise and scale, we are accelerating our expansion while remaining focused on innovation and exploring new horizons.”
Agthia’s CEO, Alan Smith, emphasized the importance of the partnership, stating, “Abu Auf represents a combination of entrepreneurial drive, operational excellence, and a strong growth-oriented mindset. This latest investment is a testament to our confidence in their future and our shared vision of bringing their innovative products to even more consumers across Egypt and beyond.”
