The acquisition will integrate Hatla2ee’s platform into Dubizzle’s existing operations in Egypt, which already encompass Dubizzle and Bayut.
In a significant development for Egypt's automotive industry, Dubizzle Group, the UAE-based tech giant behind popular platforms like Dubizzle, Bayut, and Drive Arabia, has successfully acquired Hatla2ee, one of Egypt’s leading online car marketplaces.
The acquisition will integrate Hatla2ee’s platform into Dubizzle’s existing operations in Egypt, which already encompass Dubizzle and Bayut.
However, the financial terms of the deal and the leadership lineup post-acquisition have not been disclosed, and the transaction remains subject to regulatory approvals.
This is set to strengthen Dubizzle Group’s foothold in Egypt's rapidly expanding automotive market and digital classifieds industry, aligning with the group’s broader regional growth objectives.
As Dubizzle Group integrates its state-of-the-art technology into Hatla2ee’s already established and trusted platform, this acquisition is set to enhance the car-buying and selling experience in Egypt.
Launched in 2016, Hatla2ee has become one of the go-to platforms for Egyptians looking to buy and sell both new and used cars. The platform has grown significantly, boasting over 2 million monthly visitors across its website and mobile app.
Imran Ali Khan, CEO of Dubizzle Group, also commented on the strategic move: “With 114 million people and a quickly evolving automotive market, Egypt is a key focus for Dubizzle Group’s future growth. Egypt’s automotive industry is at an exciting stage, and this acquisition reinforces our commitment to transforming the way Egyptians buy and sell cars. We look forward to working closely with the Hatla2ee team to bring innovation and growth to the sector.”
Samy Swellam, CEO of Hatla2ee, also shared his enthusiasm for the acquisition, saying, “Hatla2ee has built a strong community of car buyers and sellers over the years. Joining forces with Dubizzle Group opens up new opportunities to enhance our platform, leverage advanced technology, and create an even better experience for users in Egypt.”
