CAIRO – 11 December 2025: United Media Services (UMS) has successfully launched the highly anticipated “GEM Nights” series, as part of the events of “Layali Misr,” with the support of the Ministry of Tourism and Antiquities, the Ministry of Culture, and the Egyptian Tourism Authority, transforming the Grand Egyptian Museum (GEM) into a pulsating arena where ancient majesty meets modern artistry.
Following a breathtaking, sold-out opening performance by world-renowned cellist HAUSER on December 4, which captivated thousands against the backdrop of ancient civilization, UMS is set to continue this momentum with an exclusive lineup of global icons.
The resounding success of HAUSER’s concert has established the GEM not just as a monument to history, but as a premier international venue for world-class entertainment. Building on this triumph, the series will continue to place Egypt in the global spotlight with R&B legend Brian McKnight on December 12, British singer-songwriter Calum Scott on January 9, and rock icon Bryan Adams on February 13. These upcoming nights promise to sustain the glamour and energy of the inauguration, celebrating art, culture, and music at one of the world’s most magnificent cultural landmarks.
These performances reinforce the Grand Egyptian Museum's significance beyond its role as a repository of artifacts—it stands as a testament to Egypt's historical continuity, connecting millennia of civilization with contemporary cultural vitality and future aspirations.
Strategic Partnerships Drive Success
The museum's development and operational excellence, are underpinned by partnerships with leading Egyptian institutions, including TMG, Mansour Group, Ezz Steel, Hassan Allam, the National Bank of Egypt, and the Administrative Capital for Urban Development, all contributing to the realization of this monumental cultural landmark.
Event Execution and Ticketing
As Egypt’s leading event management and ticketing platform, Tazkarti spearheads the organization and ticketing operations for the concert series, GEM Nights, as part of the events of “Layali Misr,” nationwide, ensuring a seamless experience for audiences from purchase to performance. In collaboration with Dino Activations, a specialized events and brand activation firm serving as the implementation partner, the series delivers world-class logistics and production standards that reflect the Grand Egyptian Museum’s global stature. Together, these efforts transform each concert into a benchmark for excellence where musical artistry meets Egypt’s timeless heritage, drawing international audiences to the nation’s latest cultural icon.