Instashop will now operate as a wholly-owned subsidiary of Talabat, further expanding the company’s network of grocery and retail partners across the MENA region.
This includes providing digital skills training to workers to ensure they can adapt to the evolving demands of the economy.
This follows the recent implementation of new customs duties on imported mobile phones, which went live in January.
The expansion will see Concentrix increase its workforce to 35,000 by 2028, making it one of the largest employers in the global outsourcing industry in Egypt, according to a cabinet statement.
The service was developed over the course of a year in collaboration with Egypt's four major mobile operators and the telecommunications regulator, explained an MCIT statement.
