For the third consecutive year, National Bank of Egypt (NBE) retains its position as the most valuable Egyptian brand. Its brand value has increased by 9%, reaching $717 million.
The central bank’s move was influenced by a sharp deceleration in urban inflation, which dropped from 24% in January to 12.8% in February, before slightly increasing to 13.6% in March.
Overall, Egypt ranked 45th in the Global 50 Brand Value by Country list, with a brand value of $1.483 billion, reflecting an 8% growth.
The ratings agency updated its outlook for the National Bank of Egypt, Banque Misr, Banque du Caire, and the Commercial International Bank (CIB) to positive
Banque Misr’s new Visa Platinum Debit Card can be used to make purchases inside or outside of Egypt, as well as withdraw in foreign currency while traveling outside of the country
