For the third consecutive year, National Bank of Egypt (NBE) retains its position as the most valuable Egyptian brand. Its brand value has increased by 9%, reaching $717 million.
In 2025, Egypt’s top 10 most valuable brands are collectively valued at $3.3 billion, according to the latest “Egypt 10” 2025 ranking by Brand Finance, a leading global brand valuation consultancy.
The rise in brand value is primarily driven by significant performances in the banking and tobacco industries, with the National Bank of Egypt and Nakhla emerging as key contributors.
For the third consecutive year, National Bank of Egypt (NBE) retains its position as the most valuable Egyptian brand. Its brand value has increased by 9%, reaching $717 million.
This growth is attributed to the bank’s focus on high-yield savings products, which are benefitting from higher interest rates, as well as its strategic push towards digital banking and sustainable financial practices.
Nakhla has shown the most impressive growth among Egypt’s top brands, seeing its value soar by 32% to $418 million. The tobacco brand's success is largely attributed to its diverse product offerings that align with consumer preferences and the expanding global demand for hookah tobacco.
Nakhla has solidified its position in Egypt while also increasing exports across several international markets, significantly boosting both revenue and brand value.
Source: Brand Finance
CIB (Commercial International Bank) maintained its place as one of the country’s strongest brands, with a 3% growth, bringing its brand value to $351 million.
CIB’s strong consumer trust and its consistent Brand Strength Index (BSI) score of 77.6/100 and AA+ rating reflect its reputation as a top choice for Egyptians seeking reliability in financial services.
Andrew Campbell, Managing Director of Brand Finance Middle East, offered insight into the changes shaping Egypt’s brand landscape - “The growth we’re seeing among Egypt’s top brands this year really shows how the game is changing. It’s not just about strong numbers anymore – it’s about having a clear direction, staying flexible, and genuinely connecting with people. The brands that are listening, adapting, and staying relevant are the ones coming out on top.”
