Google's spokesperson clarified that Google Wallet is initially offering a passes-only experience, allowing users to conveniently store and access boarding passes, event tickets, and loyalty cards in their digital wallet.
The new app was launched by Ibrahim El-Segini, the Head of the Consumer Protection Agency, during a press conference on Sunday.
The announcement comes on the heels of the official launch of Apple Pay, and the Central Bank of Egypt’s (CBE) introduction of payment card tokenization on mobile applications.
“This merger proves that massive, world-class tech companies can be built in Africa for Africa,” says Belal El-Megharbel, Co-CEO at Wasoko and MaxAB.
Mobile/e-wallets in Egypt have been increasing in popularity, accelerated by several initiatives from the Central Bank of Egypt (CBE), with the number of mobile wallets climbing to 39.4 million in 2023