Despite rumors swirling online, Egypt's Ministry of Civil Aviation swiftly refutes claims of airspace closure.
The digital ad obtained a significant number of impressions, skyrocketing it straight to the top of viral charts on popular social media websites YouTube, Facebook, and Instagram with close to 17 million views and more than 60k engagement since the ad went live
The latest launch within the social media sphere, Meta’s new platform, Threads, is storming the internet in a whirlwind of excitement, dread, curiosity, and caution
Egypt’s latest digital marketing platform aims to disrupt and shakeup how brands are seen and interacted with online, and encourage social media users to confidently share their experiences
“[T]he misconception about storytelling is that storytelling is the strategy… it is not a strategy; it is a vehicle to deliver the strategy,” says Islam ElDessouky, The Coca-Cola Company’s Global Creative Strategy Director for Hydration, Sports, Tea, and Coffee
