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FoodTech delivery platform Breadfast secures $26M series A round

Breadfast expanded in 2020 with its Breadfast Coffee café chain, which currently branches in New Cairo and Madinty

By: Business Today Egypt

Wed, Nov. 3, 2021

Egyptian FoodTech and grocery delivery platform, Breadfast, secured a $26 million Series A round co-led by Vostok New Ventures and Endure Capital, bringing its total investments to more than $33 million since its launch in 2017.

Breadfast offers deliveries under 60-minutes across the Cairo, Giza and Mansoura areas, and aims to use the new funding to reduce delivery time to 20 minutes by growing its web of dark stores as well as expand into 8 new cities across Egypt and Sub-Saharan Africa.

“Our mission is to change how people consume their daily essentials in Africa and the Middle East and, through our dynamic technology and deep understanding of the end-to-end supply chain process in the region, we are growing a simple idea into a product we believe can benefit millions of people across the MENA and Sub-Saharan regions,” said Mostafa Amin, co-founder and CEO of Breadfast, in a statement following the announcement of the Series A round.

Founded by Mostafa Amin, Muhammad Habib and Abdallah Nofal, Breadfast originally was a dedicated baked goods platform, but now offers scheduled and on-demand delivery of all kinds of groceries and other household essentials.

“We started out baking and delivering fresh bread, and today we are able to give Egyptians access to thousands of items of their basic supermarket supplies at the click of a button,” Amin added.

Other VCs participating in the round were JAM Fund, YC Continuity Fund, Shorooq Partners, 4FX Ventures and Flexport.

“Breadfast is defining how consumers in emerging markets plan and carry out their grocery shopping. The Breadfast team has managed to build a complex operation, that offers a seamless experience for customers,” said JAM Fund’s Justin Mateen in a press release.

“Supported by a massive demographic and favorable operating expenses in emerging markets, Breadfast is poised to become a leader in the grocery q-commerce market. I am excited about supporting this team in their future plans,” he added.

Breadfast expanded in 2020 with its Breadfast Coffee chain, which currently has branches in New Cairo and Madinty.