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Preparing for Ramadan: Facebook launches new Ramadan Campaign

With another pandemic Ramadan right around the corner, Facebook's the #MonthOfGood, continues to aim to explore, inspire and express good

By: Business Today Egypt

Thu, Apr. 8, 2021

In the MENA region and Turkey, more than 6.5 million people joined Ramadan-related groups created in 2020, demonstrating the role local communities, including Facebook Groups, Pages and NGOs in these regions play in bringing people together and encouraging acts of kindness as well as charity, fundraising and donations.

With another pandemic Ramadan right around the corner, Facebook Inc.’s global campaign, the #MonthOfGood, continues to aim to explore, inspire and express good across its family of apps.

Globally in 2020, people raised twice as much as in 2019 through Ramadan-related fundraisers across Facebook and Instagram. People sent over 20 million “Happy Ramadan” messages on Facebook, and WhatsApp video calls spiked on the first day of Eid, said an official statement.

Initially developed by Instagram to celebrate the spirit of Ramadan, the campaign has expanded across all of Facebook’s platforms, bringing together Facebook, Instagram, Messenger and WhatsApp, in a celebration of charity, collaboration and community.

For 2021, Facebook’s #MonthOfGood is helping people discover ways to give back to their communities with news tools and guides.

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Launching the “Ideas of Good,” a list of 30 kind deeds and do-good moments for everyone, Facebook provides suggestions for those a little stuck on what options they have to help others.

Users can access “Guide to Ramadan” created by Sarah Sabry in collaboration with her Muslim followers as well.

Facebook is also enabling those looking to make charitable donations during the month by spotlighting zakat-eligible nonprofits with active Ramadan fundraisers with campaigns to provide food baskets, supplies and medical aid to orphans, widows and refugees around the world.

A global pay-it-forward chain, initiated by Middle Eastern influencers, will be launched to elevate the voices of those who are making an impact and encourage others to begin their own journey.

Influencers include Haifa Beseisso, Nabih Alkayali, Raha Moharrak, Logina Salah, and Adel Aladwani, and can be found through #MonthOfGood.

Partnering with Jordan-based Arabic podcast network, Sowt, the campaign will also put a spotlight on inspiring community leaders from MENA to talk about how they use FB Apps for virtual acts of kindness during Ramadan.