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B2B Real Estate Consultancy gathers experts to discuss Egypt, Oman market conditions and 2024 projections

B2B celebrated a remarkable year of accomplishments in 2023 with an exceptional record, reaching double their annual overall sales target

Wed, Feb. 28, 2024

B2B celebrated a remarkable year of accomplishments in 2023 with an exceptional record, reaching double their annual overall sales target. As a part of recognizing their acumen, B2B hosted its prestigious annual event for the 12th time, this year at the Dusit Hotel in the heart of New Cairo which served as a cornerstone for employee recognition, networking, knowledge exchange, and more.

Concurrent with the celebration, B2B held a significant panel discourse featuring a distinguished cadre of experts and CEOs representing prominent real estate development firms from both Egypt and Oman.

Among the distinguished guests of the panel discussion were the President and CEO of Madinet Masr Eng. Abdallah El Sallam, Tatweer Misr Commercial Consultant Mr. Sherif Seif El-Nasr, Chairman & CEO of Lotus for Management & Consulting Eng. Amr Abo Allam, Mr. Ali Al-Hashimi from the Sultanate of Oman and Wujha’s CEO, as well as Mr. Hazza’ Al-Saa’di Co-Founder and CEO of Wujha Oman.

Convening esteemed experts from the real estate sector, the panel was moderated by none other than B2B’s president Mr. Nehad Adel as well as Creative Summit Co-Founder Ms. Mai Salama, where they discussed the real-estate market locally and its state in 2023 moving forward into 2024 and its opportunities in both Egypt & Oman.

Mr. Abdallah El Sallam stated that among the paramount challenges confronting the real estate market are the elevated construction expenses and volatile fluctuations in building material prices, emphasizing the imperative for companies to navigate these price instabilities.

On the other hand. Mr. Sherif Seif El-Nasr remarked that the demand for real estate remains resilient even amidst economic adversities, mentioning its status as a secure investment avenue that safeguards citizens' savings.

As for Mr. Amr Abu Allam, he highlighted the remarkable accomplishments attained by B2B in the realm of real estate marketing, which has earned the distinction of being the preferred partner for leading real estate development firms seeking to leverage its vast expertise.

Mr. Ali Al Hashmi also added that the transformation of Oman from a closed economy to an open destination for global investment was propelled largely by the real estate sector.

He highlighted attractive returns on investment, citing figures of 8% for residential real estate and 10% for commercial real estate, making Oman an appealing prospect for international investors.

Mr. Hazza Al-Saadi expressed his outlook as well on the Omani market, characterizing it as highly promising and drawing parallels to the developmental trajectories witnessed in the Egyptian and Dubai markets fifteen years prior.

Special guests of honor worth mentioning were Mr. Rafel Al-Khafash, newly appointed to the Board of Directors of Wujha in Oman, Mr. Ahmed Sharkas, Head of the Commercial Sector at B2B Oman, as well as prominent figures from the real estate sector such as Dina Habib, Vice President and Head of Government Relations at the Madinet Misr Company, and Mohamed Sabry, Head of the Commercial Sector at Wujha Company in Oman.

Mr. Hani Abdel Hakam, CEO of B2B Real Estate, reflected on the company's twelve-year journey, lauding its transformative role in providing unparalleled marketing consulting services to clients, developers, and investors across diverse real estate domains including residential, commercial, administrative, medical, and industrial projects.

He also attributed this success to the collective acumen and extensive experience cultivated within the company, honed through years of dedicated service in the local market.

Mr. Mohamed Elaish, Vice President of B2B Real Estate also spoke about the company's steady commitment to fostering diversity within commercial endeavors across various segments of the real estate sector. He highlighted the increasing demand and vast opportunities inherent in commercial ventures such as retail, administrative offices, medical facilities, and industrial projects within Egypt.

While Mr. Nehad Adel, President of B2B Real Estate, affirmed the company's successful strides within the Egyptian market, signaling its intent to embark on a broader expansion beyond national borders.

The strategic focus now entails forging robust partnerships with leading real estate development entities across Gulf markets, underscoring B2B's pioneering track record in Oman's dynamic real estate landscape.

Mr. Nehad articulated, “Building upon B2B's sterling reputation in Gulf markets, our aim is to attract heightened Arab and Gulf investments into Egypt, catalyzing participation in the nation's real estate ventures. Concurrently, we are actively scouting for promising investment avenues to benefit Egyptian real estate developers, capitalizing on the burgeoning investment landscape and real estate fervor across Gulf nations. This endeavor is propelled by the esteemed reputation of Egypt's urban development prowess, coveted by numerous nations seeking to tap into Egyptian expertise and talent for transferring this invaluable experience overseas.”