As part of its strategy to expand trade into new markets through exporting and manufacturing processes, El Araby Group and Sudanese Al Barbary company signed an industrial technical cooperation agreement to manufacture and market household and electrical appliances in Sudan.

CEO of El Araby Group, Eng. Mohammed El Araby explained that the agreement reflects customers’ confidence in Al Araby products in Sudan and the rest of Africa.

The agreement was signed in the presence of Mr. Ibrahim Sheikh Abdul Rahman, Sudanese Minister of Industry and Engineer, Mohammed Mahmoud El Araby, CEO of El Araby Group and Engineer Mahmoud Kamel Al Barbary, Chairman of Al Barbary Company, in addition to a number of public and government figures in the state of Sudan.

Eng. El Araby highlighted El Araby Group’s manufacturing expertise in the field of home and electronic devices, which has been reinforced by cooperation with major international companies such as Sharp, Toshiba, Sony of Japan, Hoover and Germania, Italy.

Mahmoud Kamel Al Barbary, Chairman of Al-Barbary Group also expressed his delight with the partnership with El-Araby Egyptian Group; he stressed the importance of developing the industry and localizing it in Sudan to reach the consumer at the cost price.

Sudanese Industry Minister Ibrahim Sheikh Abdul Rahman praised the potential and experience of El-Araby Group in manufacturing processes as well as the customer’s confidence in it, adding that the partnership signed will contribute to increasing trade between the two countries of Egypt and Sudan.