Giving Back to Communities Through “Fetarhom Maana” Campaign

The "Fetarhom Maana" initiative boasts a unique feature: for every transaction made through Etisalat Cash during Ramadan, Etisalat by e& in Egypt will donate to the Egyptian Food Bank

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Mon, Apr. 8, 2024

For five consecutive years, Etisalat by e& in Egypt has been recognized as a Top Employer by the Global Top Employers Institute. This recognition highlights Etisalat by e& in Egypt's commitment to fostering a world-class work environment for its employees. On Etisalat by e& in Egypt's journey towards being a Top Employer and maintaining it, it has been investing in both its employees and company culture. This focus empowers their workforce to better serve the communities Etisalat by e& in Egypt operates in.

Etisalat by e& in Egypt has prioritized giving back to the community for years. Their Corporate Social Responsibility (CSR) initiatives focus on impactful programs and events that contribute to the support and development of the Egyptian society.

Etisalat by e& in Egypt exemplifies this commitment during Ramadan through its "Fetarhom Maana" initiative. This CSR effort aims to provide vital food support and assistance to families in need throughout the holy month. By dedicating Ramadan 2024 to alleviating burdens, Etisalat by e& in Egypt goes beyond simply offering services, demonstrating their dedication to the well-being of Egyptian communities

The "Fetarhom Maana" initiative boasts a unique feature: for every transaction made through Etisalat Cash during Ramadan, Etisalat by e& in Egypt will donate to the Egyptian Food Bank. This applies to all Etisalat Cash transactions, including purchases, donations, and utility bill payments. Etisalat by e& in Egypt's commitment to a robust electronic payment system extends beyond "Fetarhom Maana". Their Etisalat Cash platform facilitates the disbursement of government salaries and pensions through their Wallet. Additionally, it allows for cash-free transactions at National Bank of Egypt ATMs, bill payments, balance recharges, and even e-voucher purchases.

Financial technology, when harmoniously combined with innovative approaches and visionary strategies, has the power to create a transformative wave of convenience and accessibility. This is part of Etisalat by e& in Egypt’s strategic vision to simplify and enrich the lives of customers while also ensuring constant contribution to financial inclusion.

Etisalat by e& in Egypt prioritizes employee engagement in its CSR initiatives. Over 15 days, employees volunteered their time to pack thousands of food boxes filled with essential supplies. These boxes were then distributed to families in need across all Egyptian governorates, showcasing Etisalat by e& in Egypt's commitment to social responsibility.

 

Leading by example, Etisalat by e& in Egypt's Chief Business Officer, Sherif El Khouly, joined his team in packing food boxes for the "Fetarhom Maaana" initiative. This hands-on participation reflects Etisalat by e& in Egypt's senior management and team's dedication to social responsibility, where contributing to the well-being of the community is a core value.

A thriving community doesn't just happen. It's built on a foundation of shared responsibility and a collective understanding of the needs of those around us. Raising awareness of local issues and fostering a sense of duty towards society can create a more connected society, where everyone feels empowered to contribute to the greater good.

Etisalat by e& in Egypt, a recognized Top Employer, champions social responsibility. "Fetarhom Maana" campaign exemplifies this by going beyond simply providing aid. It fosters a culture of employee engagement, raising awareness about community needs and creating a more meaningful impact.

Etisalat by e& in Egypt prioritizes social impact through a structured approach to community development. With a focus on health and technology, Etisalat by e& in Egypt creates a secure, digital, and healthy world, improving access to healthcare services and fostering innovation through its products and services. Additionally, the company emphasizes sustainability and the adoption of green technology and energy, actively reducing emissions and demonstrating environmental responsibility. This aligns with Egypt's national development goals, both social, economic and environmental. By collaborating with the government sector, Etisalat by e& in Egypt contributes to realizing Egypt's Vision 2030 through public-private partnerships.