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WARC unveils 2021 MENA Strategy Report’s top takeaways

Winning the Grand Prix award was KFC Arabia for its Shift+K+F+C campaign, which added a “cheat code” directly into KFC's e-commerce website

LinkedIn launches first Top Egyptian Startup List

Kicking off the list is FinTech Khazna, an app that provides mobile financial services to 20 million underbanked smartphone users in Egypt

Digital content creators asked to pay taxes by tax authority

Content creators with revenues above EGP 500,000 per year will have to apply for value-added taxes (VAT) as well

Around 72% of marketers see mobile marketing increasing in 2021| WARC

Out of 466 marketing professionals surveyed, around 72% expect mobile budgets to increase in 2021, while only 48% said the same last year

Exclusive | Amazon Egypt GM discusses Egyptian expansion and new website

Business Today had a quick chat with Omar Elsahy, General Manager for Amazon Egypt to answer some of the biggest questions consumers want answered