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Marketing

Before pressing the Panic Button | An eye on recession marketing | Op-ed

"Marketing is a long-term discipline that requires an investor’s mentality and fortitude. Fight for your resources" says El-Akkad as she shares her thoughts on panic budget-cutting

Egypt jumps 19 spots on 2021 Global Retail Development Index to sit in 7th place

In Q4 of 2020, Egypt’s Consumer Confidence Index increased to 98 points, up from 85 points in Q2 in 2020

Bringing Creatives back under the same roof | Creative Industry Summit’s 9th edition delivers its signature blend of creativity and business insights

With three separate stages, the four-day event covered a wide range of topics within the creative industry; from traditional spaces such as advertising, film and music to food innovation, Esports, and ecommerce

Twitter explains how to up your #TwitterGameplan for success

Twitter saw a 38% year-on-year increase in Tweet engagement, while users watching some form of video amounted to an average of 71% of sessions with a 34% year-on-year increase in video watch time

WARC unveils 2021 MENA Strategy Report’s top takeaways

Winning the Grand Prix award was KFC Arabia for its Shift+K+F+C campaign, which added a “cheat code” directly into KFC's e-commerce website