AdMazad recorded these trends based on audits from 42,700 billboards across Greater Cairo and Alexandria
The digital ad obtained a significant number of impressions, skyrocketing it straight to the top of viral charts on popular social media websites YouTube, Facebook, and Instagram with close to 17 million views and more than 60k engagement since the ad went live
The Ministry of Finance revealed regulatory amendments to the VAT Law in March, requiring non-resident service providers to begin charging VAT for services rendered
Egypt’s latest digital marketing platform aims to disrupt and shakeup how brands are seen and interacted with online, and encourage social media users to confidently share their experiences
"Marketing is a long-term discipline that requires an investor’s mentality and fortitude. Fight for your resources" says El-Akkad as she shares her thoughts on panic budget-cutting
