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Unveiling the Future: Samsung Transforms Visual Brilliance with Ameer Karara

The digital ad obtained a significant number of impressions, skyrocketing it straight to the top of viral charts on popular social media websites YouTube, Facebook, and Instagram with close to 17 million views and more than 60k engagement since the ad went live

Google to apply new 14% VAT on services rendered in Egypt

The Ministry of Finance revealed regulatory amendments to the VAT Law in March, requiring non-resident service providers to begin charging VAT for services rendered

Disrupting Social Media Marketing with Digital Word of Mouth

Egypt’s latest digital marketing platform aims to disrupt and shakeup how brands are seen and interacted with online, and encourage social media users to confidently share their experiences

Before pressing the Panic Button | An eye on recession marketing | Op-ed

"Marketing is a long-term discipline that requires an investor’s mentality and fortitude. Fight for your resources" says El-Akkad as she shares her thoughts on panic budget-cutting

Egypt jumps 19 spots on 2021 Global Retail Development Index to sit in 7th place

In Q4 of 2020, Egypt’s Consumer Confidence Index increased to 98 points, up from 85 points in Q2 in 2020