The 86% acquisition of Connect Ads allows Aleph Holding to enter the MENA market to continue its drive to expand globally
Egypt-based digital adverting solutions provider, Connect Ads, was recently acquired by global digital services provider Aleph Holding in a cash and shares’ swap transaction.
The 86% acquisition of Connect Ads allows Aleph Holding to enter the MENA market to continue its drive to expand globally and increase its presence in new territories, now reaching 90 markets and territories.
Aleph will have access to Connect Ads’ more than 14 other exclusive media partnerships with global and leading digital media names including Twitter, TikTok, Verizon Media, Spotify, Adobe Advertising Cloud, Huawei Ads, Bigo Ads and many more.
The company currently provides digital platforms such as Facebook and many others access to new geographies and under-served markets through several digital media service companies under its wing, including Httpool, Internet Media Services, Wise.Blue, Social Snack and AdDynamo.
"We see this as a giant leap in the right direction for Connect Ads and all our stakeholders including our teams, partners, and clients. Being a part of Aleph, this truly global structure, will give us more leverage in managing our business as well as global exposure and potential that goes far beyond MENA and EMEA,” said Mohamed El Mehairy, CEO of Connect Ads.
“The numerous synergies and shared vision make this a very exciting time for us. The enhanced accessibility that this entails will enable us to grow faster and bigger than ever before,” he added.
"There is huge value in expanding throughout MENA, both to serve our current partners and clients and to expand on existing relationships in other parts of the world. We have been following Connect Ads’ growth and geographical expansion over the last five years and I am excited to welcome them to the Aleph family and we will work together with Connect Ads and A15 to make this a successful partnership" said Gastón Taratuta, Founder & CEO of Aleph Holding.
Connect Ads is a subsidiary of A15 group, a leading tech investment fund.
Aleph is currently on track to generate $1 billion in sales with an expanded footprint reaching over 90 markets.
"A15 is happy with the phenomenal results, value and growth that Connect Ads created over the years; it validates A15’s venture building strategy in creating outliers. This is A15’s second dragon exit from fund I, and our third major exit overall.” said Karim Beshara, General Partner of A15.
