realme was ranked as the world’s top 6th smartphone brand within a short span of 3 years
Global market research company, Counterpoint research, unveiled their most recent report highlighting Chinese smartphone manufacturer realme as the world’s top 6th smartphone vendor for the first time in Q2 2021, making the leap as an industry giant challenger.
According to the latest market insights conducted by Counterpoint Research, realme shipments numbers increased by 135% YoY, hitting 15 million shipments in Q2 2021, making it the fastest growing smartphone brand globally.
realme was ranked as the world’s top 6th smartphone brand within a short span of 3 years, with its placement solidifying the brand’s position as an industry challenger amongst older and more established brands, recognizing it as one of the most popular mainstream smartphone brands.
Further boosting its popularity, the brand recently launched its “flagship killer,” the realme GT series, which promises to challenge and disrupt both the local and international markets’ mid-to-high-end phone segment, offering a large number of flagship features for its budget-minded consumers. The brand is gearing up to launch a premium flagship option as well.
The GT series has already gained some acclaim with realme introducing it as “the industry's first concave vegan leather” phone for its unique suitcase shape, alongside winning several design awards, such as the IF design award. The GT series product is set to arrive in the Egyptian market soon, writes a previous announcement.
The smartphone manufacturer’s current “challenger” plan aims to double its sales in the next 3 years with its dual 100 million sales strategy, as well as broadening its GT series, improving its C series performance as an entry-level smartphone line, and enhancing its popular gaming-centric Narzo series to boost users’ gaming experience.
The brand has been a trailblazer as an AIoT popularizer using its 1+5+T strategy, which highlights the mobile phone as number 1, “5” separate technologies such as (smart TVs, tablets and laptops, headphones, wearables, True Wireless Stereo (TWS), and the “T” stands for Techlife; the strategy enables realme to connect all devices for a cohesive “smart life” through its exclusive realme Application link.
The company has long prioritized a user-oriented strategy through using cutting-edge technology – realme was the first smartphone manufacturer to launch using the Snapdragon 888 processor - to attract a young user base with the aim of creating a tech trendsetters’ lifestyle for young people, which has proved popular with it maintaining a total growth rate of over 100%.
Leading the 5G race in India as the first 5G capable smartphone product in the budget phone market, realme aims to continue creating affordable 5G products as emerging markets further develop their communications infrastructure and systems. Its 5G products account for 16% of its shipments, beating out Oppo’s 15% and Xiaomi’s 9%.
Previously announcing its market expansion model - asset-light, short channel and advancing from emerging to mature markets, realme takes local operations seriously and makes local staff key decision-makers in local operations. By entering new markets with joint development partnerships with local e-commerce companies, realme has been successful in reaching their young audience which prefer online shopping.
With its mission emphasizing “Dare to Leap,” realme is known for embracing challenges and youthful innovation, extending to its young (on average 29 years old) employees and passionate corporate culture. The brand has previously noted its focus on empowering employees through a flat structure that boosts the speed of internal communication across the company.
The brand is aiming to ship another 100 million handsets by the end of 2022, hitting a double 100 million target, with aspirations to meet the same milestone within the 2023 calendar year which means targeting 300 million shipments by 2023.
