Minister Hisham Tawfik recently reviewed developments related to the catalogue, with the aim of enhancing Egypt’s foreign trade
Aiming to open new markets for Egyptian products, the Ministry of the Public Business Sector is getting ready to launch an electronic catalogue of Egyptian products within the next few days.
Minister Hisham Tawfik recently reviewed developments related to the catalogue, with the aim of enhancing Egypt’s foreign trade and encouraging global market penetration by local SMEs.
The catalogue is set to positively affect the national economy by creating new job opportunities and boosting foreign currency.
Tawfik directed for all necessary preparations be completed for the launch during his virtual meeting with the Board of Directors of the Nasr Export and Import Company, to follow up on business developments in implementing the company’s current development strategy.
The company will be implementing the strategy under the name of “Gusoor”, an initiative launched by the ministry, which aims to open up new markets for Egyptian products.
The minister highlighted that the company’s new vision is based on providing marketing, promotion, mediation, and logistics services to enhance Egypt’s foreign trade movement.
Ashraf Saeed, Managing Director of Al-Nasr Export and Import Company “Gusoor”, explained that several introductory and promotional workshops for the electronic catalogue services have been held. These took place at export councils, chambers of commerce, the Federation of Egyptian Industries (FEI), and other bodies and entities in the business community.
Meanwhile, Tawfik reviewed efforts to provide an integrated package of logistical services to exporters, starting with land transportation of exports from the factory door to the export port, and sea or air freight.
These efforts include customs clearance and collection, in addition to warehousing, and the provision of financial services from insurance and financing in partnership with various financial institutions, in cooperation with Agility Logistics.
The new map of the company’s foreign branches was also reviewed, which includes a presence in the most prominent global markets in Africa, Europe, Asia, and the Americas.
This is through the inauguration of 16 commercial and promotion centers to ensure Egyptian products reach various global markets and increase the volume of exports. It includes 14 centers affiliated with “Gusoor”, and two affiliated to Afrigate, a company which is being established to operate in East Africa.
The statement indicated that it is scheduled to complete the opening of six new branches by the end of next September as a first stage. It will be followed by the opening of the remaining branches in the near future.
