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Entlaq partners with TikTok on Egyptian entrepreneurship report
Mohamed Ehab, CEO of Entlaq, expressed his satisfaction with TikTok's ongoing involvement, noting that this year's report will include insights on the global impact of the creative economy.
Mon, Aug. 19, 2024
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Entlaq platform has announced its continued partnership with TikTok for the second year as the main partner for its semi-annual report on the Egyptian entrepreneurship sector. TikTok remains a vital player in Egypt's creative economy, empowering entrepreneurs and creators through its innovative platform.
Mohamed Ehab, CEO of Entlaq, expressed his satisfaction with TikTok's ongoing involvement, noting that this year's report will include insights on the global impact of the creative economy. This collaboration marks the beginning of numerous joint projects between TikTok and Entlaq to further bolster Egypt's economy.
For his part, Emir Gelen, Director of Public Policy for Middle East, Africa, Turkey, South Asia, and Pakistan at TikTok, said: "We are committed to supporting Entlaq report on the Egyptian entrepreneurship sector, in line with our vision of helping entrepreneurs turn their creative ideas into tangible projects that contribute to the growth of the creative economy and create job opportunities, given that we are the preferred platform for a wide segment of youth in the Arab world.”
Gelen added that this partnership with Entlaq is part of our ongoing efforts to promote entrepreneurship in Egypt and empower startups to market their products efficiently.
The second edition of the report will cover the state of the entrepreneurship sector in the first half of 2024. This edition follows the great success of the first semi-annual report, which received wide acclaim from entrepreneurs, investors, and the government.
TikTok has revolutionized how entrepreneurs and creators build their brands by providing a safe and transformative platform to turn innovative ideas into engaging content with global resonance. This transformation is facilitated by TikTok's inclusive environment and vibrant community, which are crucial in shaping and supporting the broader creative economy.
