Egyptians don’t seem pleased with their current employers, with only 29% of local respondents reporting feeling that they feel “very loyal” to their workplace in a recent survey
Photo by Andrea Piacquadio - Pexels
Egyptians don’t seem pleased with their current employers, with only 29% of local respondents reporting feeling that they feel “very loyal” to their workplace in a recent survey.
In the latest Employee Loyalty in the MENA survey by Bayt.com and YouGov, the report investigated the driving factors contributing to employees’ loyalty to their organizations, identifying actions that could enhance loyalty and recognizing the elements that could potentially undermine it.
“Understanding and nurturing employee loyalty is critical in navigating the dynamic landscapes of the MENA workforce. Our survey reveals a powerful correlation between trust in leadership and employee allegiance,” Ola Haddad, General Manager at Bayt.com said.
Most MENA survey participants, amounting to 55%, report having been with their current companies for a tenure extending beyond four years. This stability is paralleled by workplace satisfaction, as nearly three out of five employees indicate satisfaction with their current employers.
Results depicted that 33% of current employees categorize themselves as “very loyal” to their organizations, with an additional 23% feeling “somewhat loyal.”
Egyptian responses to the biggest factors impacting employee loyalty were led by basic salary – 56% placed it as the number 1 factor – followed by additional benefits by the company (36%), and Employee – job fit (35%).
To boost loyalty among staff, employers have been advised by Egyptian respondents to focus on rewarding and recognizing employees’ work (61%), do regular check-ins to discuss pain points by 55%, and create growth opportunities for the employees by 53%.
Employers looking to avoid damaging employee loyalty were recommended to not consistently disregard employee suggestions by 62% of Egyptian respondents, with 54% agreeing on both a lack of open communication with direct managers and unequal distribution of work/heavy workload at all times as detrimental to team loyalty.
This was in line with regional results - neglecting employee suggestions could significantly damage employee dedication, as indicated by 56% of respondents, heavy workloads or unequal distribution of responsibilities (54%), and lack of open communication between employees and their direct managers (51%).
Zafar Shah, Account Director at YouGov said “This year’s findings underscore the complex interplay between job security, satisfaction, and loyalty within the MENA region. As the data suggests, employees who feel valued through fair compensation, job fit, and career opportunities are more inclined to feel more engaged in their workplace and speak about their companies' products and services passionately. It is this sense of belonging and purpose that distinguishes highly loyal employees from the rest”.
Bayt and YouGov sampled answers from 862 respondents from countries including the UAE, Saudi Arabia, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Iraq, Palestine, Syria, Yemen, Egypt, Morocco, Algeria, Tunisia, Libya, and Sudan.
