The agreement includes 18 high-end fashion and retail stores from FIG’s franchised brands that complement the essence of the Golden Gate project, which is considered one of the leading mixed-use developments that provides distinguished services to ROCC’s clients
As a testament to its credibility in fulfilling its plans, REDCON for Offices and Commercial Centers (ROCC), has signed a leasing agreement with Fashion International Group (FIG), a multinational retail company with more than 20 international leading franchised brands, to include 18 international leading franchised brands in Golden Gate project, ROCC’s first mixed-use development (commercial - administrative – entertainment), revealed an official statement from the company. The agreement was signed in the presence of Mr. Ahmed Abdullah, Vice chairman of ROCC’s Board of Directors. Eng, Hisham Moussa, the Chief Executive Officer of ROCC and Mr. Adel Al Bana, Chief Operating Officer of FIG.
The agreement includes 18 high-end fashion and retail stores from FIG’s franchised brands that complement the essence of the Golden Gate project, which is considered one of the leading mixed-use developments that provides distinguished services to ROCC’s clients. The agreement is part of ROCC’s strategy to create a distinctive lifestyle destination and set a new benchmark in integrated services.
Ahmed Abdullah, Vice chairman of ROCC’s Board of Directors, expressed his excitement about this agreement, mentioning that this agreement is the beginning of a series of global partnerships planned to fulfill ROCC’s vision and provide a unique shopping experience to its clients. The demand for the Golden Gate project has exceeded all expectations since its launch, whether on the administrative or commercial front, he pointed out. ROCC has attracted the attention of many potential groups in record time, including some of the most famous international and local franchised brands that cater to all age groups and provide the ultimate retail and dining experience through the new concept of “Outdoor Street Retail.”
“This comes as a result of ROCC’s awareness of the added value of the commercial real estate sector by providing a different and distinctive experience to the clients and pioneers of the project. This helps ROCC in fulfilling its vision of achieving sustainability and integrated excellence with international quality and standards supported by the sustainable development consultancy ‘DCarbon,’ a leader in sustainability consultancy, and ‘Eco Strategies.’ ROCC is keen on obtaining the ‘EDGE’ green building certification, a global system established by the International Finance Corporation (IFC) to assess green buildings and ensure building efficiency in the use of energy, water and construction resources,” Abdullah added.
Hisham Moussa, the CEO of ROCC, confirmed that ROCC is interested in providing the best engineering designs. Thus, ROCC has partnered with specialized consulting entities, most notably ‘WATG’ office in London for the concept design, ‘SWA’ for the landscape design, ‘Walker’ as an international parking consultant, and Dr. Usama Okeil as a traffic consultant. In addition to Savills, a global real estate consultancy, JLL, for real estate services and investments management, REDCON Project Management, and Hill International for facility management. Finally, ‘Archvision Consultancy Co.’ for Engineering Consultancy, Amr Abdel Rahman Design and Engineering Consulting Office ‘AACE’ as a structure consultant, and Engineer Hani Ali’s “EMG” office.
The goal is to come up with a design that combines modernity and originality to match the surrounding urban theme, and consecutively reflects the Egyptian spirit, culture, and civilization, as well as the downtown area vibe similar to many countries around the world.
Adel Al Bana, Chief Operating Officer of FIG, said that ROCC was able to impose a distinctive lifestyle for the first time in the Egyptian market, by launching a sustainable landmark according to international quality and standards for commercial and administrative projects. He expressed his appreciation for ROCC’s efforts to provide a distinctive retail and dining experience, as Golden Gate includes a luxury shopping zone, unique dining choices and provides an innovative experience through a six-meter façade window. This gives ROCC’s clients a better chance to learn about all the options and products offered by a variety of 400+ stores.
Golden Gate is a one-of-a-kind sustainable concept, the statement went on to say, focusing on creating an upscale lifestyle destination that re-imagines the way people work, shop, dine and play. Golden Gate is a mixed-use development (commercial - administrative - entertainment) on a total of 160,000 square meters plot, comprising of about 100,000 square meters of commercial space, and another 100,000 square meters of administrative office space. Golden Gate is a 1.2 km long project that includes the most efficient underground parking to accommodate up to 8,000 vehicles. The mixed-use project is located in the heart of New Cairo with the largest facade of the project overlooking South 90th Street in front of the American University in Cairo, located between two monorail stations making it easily accessible from any area in Cairo.
ROCC aims to fully develop Golden Gate project, which will be implemented in two phases; first phase deliveries are expected in the first quarter of 2024 and the second phase in 2025.
