Egypt is the second largest market for the company after the UAE, comprising 100 million users
Etisalat Egypt has announced the adoption of a new look today, rebranding itself as “Etisalat by e&” following Etisalat Group’s reveal of its new identity for its UAE telecommunications arm.
The unveiling of the new brand identity comes at an opportune time while e& moves towards its new vision by seizing new acquisition opportunities and strategic partnerships, explained Etisalat Egypt’s CCO Ahmed Yahia during an event today.
Group CEO of e&, Hatem Dowidar, said that the rebranding of Etisalat Egypt’s corporate identity aims to create harmony within the group’s telecommunication brands and align with its transformation journey and refreshed positioning, especially with regard to accelerating value generation through innovation and digitization.
Earlier this year in February, Etisalat Group rebranded to e&, as it transitions to “a global technology and investment conglomerate that accelerates the digital transformation journey.” Last week, the group released its new identity for its UAE telecom arm as “Etisalat by e&,” noting it as a better fit for the group’s positioning as a technology and investment conglomerate.
Egypt is the second largest market for the company after the UAE, comprising 100 million users, Yahia pointed out at the event.
He also pointed out that Egypt has significant potential in several areas, including its progress in financial inclusion, mega projects, and wide-scale investment opportunities offered by the government, noting that Etisalat Egypt is looking to expand in the local market in telecom and other technology solutions.
The new branding will be implemented in all of Etisalat Egypt’s stores over the coming few days.
