Al-Mansour Automotive announced its comprehensive plan for its marketing, sales, and after-sales strategies for the renowned MG brand in Egypt, coming fresh off its recent success
Reflecting its popularity and growth in the Egyptian market, MG has become the fastest growing automotive brand in the Middle East, with a 56% year-on-year increase in car sales, selling around 23,600 cars in 2021.
Al-Mansour Automotive announced its comprehensive plan for its marketing, sales, and after-sales strategies for the renowned MG brand in Egypt, coming fresh off its recent success.
This includes the whopping increase of 50% in its maintenance and after-sales service centers in 2021, bringing the total to 21 centers nationwide. In 2021, the company inaugurated seven new service centers, three of which are located in Greater Cairo with other centers in Mansoura, Sharm El-Sheikh, Hurghada, and Ismailia, and a growing number of available bays spaces across the operating service centers.
Within the last three years, MG leaped in several rankings in the Egyptian market; from 28th to 14th rank in 2019, and then reaching 5th in 2020. The brand fluctuated between first and second place in the final classification for 2021, settling on the 2nd rank in the last quarter.
Spare parts sales for MG skyrocketed over the past year, climbing 269%, more than five times the previous rate. This milestone is attributed to the company's extensive efforts to supply spare parts for various MG models, with 95% of the vehicle’s components available across all service centers. The brand introduced a range of models, designed to appeal to a wide range of preferences and to live up to its customers’ expectations.
The volume of automobiles brought to MG service centers has doubled, in comparison to 2020, and TTL sales have risen by more than 56%, amounting to 23,600 vehicles.
The MG team revealed that the brand's second ranking in the Egyptian market is attributed to consumers' trust in MG models that fulfill their needs and aspirations in pricing, technical specifications and various capabilities that MG offers, making it Egyptian’s favorite automobile brand. After-sales services is one of the attributes that contributed to the high sales volume and made MG the most convenient option among its automotive competitors in the Egyptian market.
MG has wide-scale expansion plans for 2022, which will see the debut of two new MG models in Egypt, with all-new specs and features, as the Egyptian customers impatiently anticipate everything new from Egypt's most popular car.
MG strives to expand further by introducing more showrooms and after-sales service facilities, with an emphasis on hitherto untapped locations. New service centers in Alexandria, Damietta, Kafr El-Sheikh, El-Mahalla, and Luxor are also set to be launched.
The company aims to adopt its digital transformation strategy at all levels to enhance customer experience and accessibility and offer them a more seamless and faster practical experiences, whether in sale, services or beyond.
