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WARC unveils 2021 MENA Strategy Report’s top takeaways

Winning the Grand Prix award was KFC Arabia for its Shift+K+F+C campaign, which added a “cheat code” directly into KFC's e-commerce website

Around 72% of marketers see mobile marketing increasing in 2021| WARC

Out of 466 marketing professionals surveyed, around 72% expect mobile budgets to increase in 2021, while only 48% said the same last year

Mobile marketing and budgets up due to pandemic: WARC Data

WARC added that 42 percent say uptake of m-commerce is one of the most important consumer behaviors

Consumers spent $900B more on ecommerce than before: WARC

Consumers spent nearly $1 trillion at online retailers last year, an additional $900 billion compared to last year

How the pandemic accelerated brand purpose, for Ramadan and beyond: Op-ed

Chiara Manco, Commissioning Editor of Case Studies at WARC takes a look at how brands can navigate the upcoming Ramadan season