The two parties discussed possible mechanisms and controls for selling communications devices in the Egyptian market through the Amazon-owned ecommerce platform
As part of its efforts to prevent the circulation of faulty mobile devices or those do not conform to international standards, Souq.com representatives met with the National Telecom Regulatory Authority (NTRA).
The two parties discussed possible mechanisms and controls for selling communications devices in the Egyptian market through the Amazon-owned ecommerce platform, which affect the quality of telecommunications services.
CEO of NTRA Hossam El-Gamal confirmed, during the meeting, that the agency is working to fully support the digital transformation strategy, preserve the rights of users, and ensure the quality of services provided to them.
El-Gamal also expressed his appreciation for the initiative taken by Souq.com to identify the regulatory mechanisms and frameworks related to trading telecommunications equipment on its platform.
Omar Al-Sahi, CEO of Souq.com, expressed his pride in the pioneering role played by the NTRA and the joint endeavour to achieve the best service for the consumer in Egypt. This would also see a commensurate rise in the volume and confidence that the buyer has in e-commerce.
MENA’s overall ecommerce market is led by Egypt, the UAE, and Saudi Arabia, accounting for 80 percent of the market in the Middle East and North African region, leading ecommerce growth in the region valued at $22 billion, wrote a recent Wamda report.