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B.TECH launches B2B platform “deel” to empower local SMEs with digital solutions

The digital retail operating system aims to offers merchants the full spectrum of services to ensure efficiency and transparency

By: Business Today Egypt

Tue, Aug. 16, 2022

Leading consumer electronics retailer and home appliances distributors, B.TECH, has launched an omnichannel platform serving local merchants “deel,” part of its efforts to digitalize the local traditional retail sector while creating opportunities for small and medium enterprises.

The digital retail operating system aims to offers merchants the full spectrum of services to ensure efficiency and transparency while helping merchants start and further grow their businesses, explained the company in a statement.

Among the services provided through deel are inventory management, B2B and B2C marketplace listing, marketing solutions, doorstep delivery, store designs, and training courses through B.TECH Academy, in addition to analytical tools and a logistics marketplace through Aramex, Sprint, and Movex.   

"We are proud to be introducing to the market an omnichannel platform fully equipped to help local merchants grow their business while addressing the critical bottlenecks the local retail sector is facing. With deel, we aspire to empower small and medium businesses, create more opportunities for them and help them fulfill their potential amid steady growth in the e-commerce sector,” said Mohamed Khattab, B.TECH’s Chief Transformation Officer.

Deel offers more than 100,000 SKUs at wholesale pricing from more than 50 companies, including Samsung, LG, Xiaomi, Fresh, Kiriazi, and Beko and serves over 5,000 retailers on the platform in 27 governorates through 48 store delivery and warehouse pickup services and a weekly replenishment cycle, the company clarified.

The platform introduces a wide array of e-payment solutions with a diversified portfolio of financial and payment services in line with Egypt’s digital transformation and financial inclusion strategy. These include a variety of solutions including credit payment terms, online payment methods, microfinance facilities, inventory finance, flexible payment terms up to 90 days and BNPL services.

“The platform is tailored to meet the needs of the retailers and fill a much-felt gap in the B2B sector. With diligent R&D and one-on-one meetings with over 200 buyers, we have come to understand the challenges they face and tailored a customer-centric app that speaks to their needs," added Khattab.