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Twitter MENA launches safety campaign for Safer Internet Day

The social media platform launched a series of videos highlighting its current safety features, educating users on the available tools to enhance their experience on the platform and stay safe

By: Business Today Egypt

Tue, Feb. 8, 2022

Photo by Ravi Sharma on Unsplash

As part of its ongoing efforts to foster a safe environment on the platform, Twitter MENA launched حملة_تويتر_للسلامة# (#TwitterSafetyCampaign) while celebrating Safer Internet Day (February 8).

The social media platform launched a series of videos highlighting its current safety features, educating users on the available tools to enhance their experience on the platform and stay safe.

Twitter MENA also unveiled a hashtag-triggered emoji that featured #SaferInternetDay, and ‎launched an emoji of hands holding the world.

“Improving the health of the public conversation is paramount to Twitter. Educating people on the tools available to combat behaviors such as spam and abuse is central to our vision of an inclusive, safer internet. Through this initiative, we aim to continue improving peoples’ experiences and ensure that every voice feels safe,” explained Twitter’s Director of Public Policy and Government Relations for MENA George Salama.

The platform also invited users to join a Spaces session on the day, which will discuss combating disruptive online behaviors, to first-hand experiences from public figures, as well as insights into the ways in which Twitter is tackling platform abuse, misinformation and spammy behaviors through its safety tools.

The session will be hosted by @TwitterMENA and moderated by radio host, Dalal Al Mhamad (@d_al_Mhamad). Guests include tech expert and influencer, Abdullah Alsabeh (@7Alsabe); quality of life counselor and social activist, Dr. Lujain Daghstani (@lujaindaghstani); Regional Vice President of Internet Society Middle East, Nermine El Saadany (@ISOC_MiddleEast); and Twitter’s Director of Public Policy and Government Relations, MENA, George Salama (@GeorgeSalama).

In its latest report, which includes data from January 1, 2021 to June 30, 2021, the platform removed 4.7M Tweets that violated the Twitter Rules. The report also highlighted improvements seen across the platform, with an overall downward trend in the number of violating accounts. This is likely due to changing behaviors coupled with continued improvements to the platform’s defences in this area.