Mohamed Saad appointed as President & CEO NEA for Signify

Global lighting appliance leader Signify has appointed Mohamed Saad as its new President and CEO for NEA.

As a seasoned business leader of 22 years, Saad possesses a great combination of deep consumer knowledge across many countries after holding several executive positions in business operations, digital transformation, strategy and business development, and human resources.

Saad will be a great addition to contribute in developing Signify’s strategy in building a customer-centric organization and expanding local-for-local capabilities, also developing, and delivering differentiated lighting products through multiple distinctive brands, explained a statement.

“I'm very happy and excited to join Signify the world leader in lighting, a carbon neutral company with 100% renewable electricity. Having sustainability at the heart of our purpose, our focus in the upcoming period will continue to be driving growth, addressing some of the world's greatest challenges, by enhancing circularity offerings and 3D Printing business, growing energy efficient technologies and development of clean energy solutions, expanding our leadership in lighting for horticulture, animal farming and enhancing people’s productivity and wellbeing by UV-C lighting for disinfection to help keep people safe and prevent the spread of viruses,” said Saad.

The appointment of Saad will further strengthen the leadership and governance of Signify. Through his passion for helping the communities have access to energy, use technology, and develop a sustainable strategy for future success, which is in line with Signify’s ‘’Brighter lives, better world’’ program in unlocking the extraordinary potential of light for brighter lives and a better a world.

Saad holds a master’s degree in business administration from the American University School of Management. He also participated in the Executive Education programs at London Business School (LBS) and INSEAD.