REAL PEOPLE.REAL ISSUES.REAL LIFE.
DIGITIZING ADVERTIZING
1 January 2011, 11:08 am
the power of digital advertising. By Réhab El-Bakry
Illustration By Roshdy Saad
Two decades ago, the internet was a new form of communication that advocates claimed would revolutionize every aspect of life by merging the real with the vast potential of the virtual. Skeptics, on the other hand, argued it would only have a slight impact, portraying proponents as delusional individuals living in a Sci-Fi movie.
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