

In more bountiful times, when we knew what economies to bet on, it was easy to pick a winning currency. However, 2011 has been fraught with several devastating surprises for the world economy. With the US facing challenges to its fiscal stability, the eurozone mired in debt turmoil and the Egyptian pound suffering from the effects of the January 25 Revolution, it isn’t easy to decide what currency to put your money in these days.
But the answer to the modern day financial crisis might lay in an age-old investment — gold. Gold prices have witnessed daily gains since the beginning of 2011, increasing 31.5% worldwide and 37% within Egypt in just three quarters, according to Ehab Wassef, member of the board of the Precious Metals Division.
Wassef, also the owner of several gold shops and factories, says the average increase in the price of gold per annum is approximately 22% — a golden opportunity for investors. And this isn’t just a figure of speech. Experts predict the price will continue to rise as uncertainty abounds, which will likely mean bottom lines for jewelry producers will take a hit, with consumers forced to pay extra for golden trinkets.
Going old school
The saying that ‘old is gold’ is proving to be true more than ever. Because the price of gold is determined by international gold exchanges — Egypt doesn’t have its own gold exchange — its value here reflects the global trend. Industry insiders say as the world’s major economies continue to falter, to put it mildly, gold prices will continue to shoot up, with consumers choosing precious metals as a safe investment that retains and grows in value.
Mohamed El Hawary, managing director of Andalusia Financial Consultancy and Investment, says there is less faith in currencies, be it the dollar, euro or yen.
“People are going back to the traditional [investment] strategy that they have always been saving their wealth in, gold,” says El Hawary.
Ayman Abo Hend, hedge fund manager at Cartel Capital adds that gold preserves buying power.
“So naturally the investors, when they see the economy isn’t right, [take] their money from the stock market and invest in gold,” says Abo Hend. “Because it is immune toward inflation and its value mostly increases over time.”
Some of the world’s emerging economies have followed suit and are purchasing gold in large quantities. Wassef says that China, India and South Korea have announced that they will buy and invest budget surpluses in gold. El Hawary adds that it isn’t just governments investing in the previous metal -- middle class investors in Russia and India are also buying gold as their buying power increases.
“There is a big demand for gold both from the stock markets and from those governments opting to invest,” says Wassef.
Egyptians are getting in on the investment action too. Given the political instability in Egypt, investors are steering away from local currencies, the stock exchange or tying up their assets in property.
“People don’t want to bind their money here,” says Abo Hend. “Now with this turmoil, people don’t want to invest in anything based here.”
This has led to an increase of the price domestically. The Egyptian pound has decreased in value compared to the US dollar, which has also contributed to a spike in domestic gold prices.
“People don’t want to bind their money here,” says Abo Hend. “Now with this turmoil, people don’t want to invest in anything based here.”
This has led to an increase of the price domestically. The Egyptian pound has decreased in value compared to the US dollar, which has also contributed to a spike in domestic gold prices.
But it hasn’t helped the gold jewelry industry. In fact, the sharp climb in prices is prompting people to stop purchasing gold jewelry since it is now much more expensive. Wassef says the demand for gold jewelry has decreased by 60% compared to last year.
Although more are purchasing things like gold coins, it is not making up for the lost revenue because gold coins’ profit margins are minimal, according to El Hawary.
The slowdown has caused one of the six major gold factories to close down and left a second on the brink of shutting its doors. Other factories have laid off an average of 60% of their workforce to cut down costs.
“This has been the worst year for jewelers for a long time,” says Wassef. “It is even worse than 1967 [The Six Day War].”
When to invest
Although prices have increased dramatically since January, investors should rest assure that it isn’t too late to start investing. Analysts estimate gold’s value will continue to rise for the next couple of years.
Wassef says that the EU’s debt issues will not go away or be solved in the short term. Governments investing in gold are unlikely to stop investing as well. El Hawary expects prices to remain high for the next two to three years, while Abo Hend estimates gold’s value will be elevated for at least another year, with prices eventually exceeding $2,000 (LE 11,932) per ounce.
Wassef explains that the optimum time to buy is now, but exactly when depends largely on market conditions. When gold reaches a short-term peak, investors cash in and sell, which leads to a drop in the price for the following one to two weeks. This is a sign to buy.
Another cue to watch out for is any news item that suggests the world’s major economies may be recovering. If US President Barack Obama promises to recreate job opportunities, the US economy may grow and cause gold prices to fall.
Experts say if you buy gold, make sure you’re not on the lookout for fast money since it is a long-term investment.
“Anyone who buys gold at today’s high prices needs to be thinking in the long-term […] until the international economies stabilize, the prices of gold will keep fluctuating,” says El Hawary. “So we are talking about a range of two years of fluctuations but overall increases. If you are buying you shouldn’t keep looking at the prices daily. You should want to sell in a year and a half or two.”
Where to shop
If you are a small investor, buy gold coins or bars, depending on your budget. On September 21, gold traded at $1,805.60 (LE 10,770) on the New York Stock Exchange. Wassef explains most investors purchase gold coins from jewelers as there is no gold or precious metals exchange in Egypt.
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