Why Advertise Online?

Online Advertising Opportunities
Main Banners
Buttons
Channel Sponsorship
Newsletter Sponsorship
Submit photos Online

Print Advertising Opportunities
Business Today Egypt

Disclaimer

Why advertise online?
Unlike traditional marketing, online marketing provides numerous targeting and closed loop advertising capabilities to a wide audience at a fraction of the cost of the traditional media.

• Deliver your products, services and promotions directly to the online audience via banner ads or sponsorship badges linked directly to your web site.
• Measure campaign performance accurately by tracking the exact number of ad images delivered, the number of unique visitors who saw the campaign, and the number of ad clicks.
• Continuous online reporting provides detailed information including visitors' country of origin, number of visits, and advertising response rate.
• Rich media ads (flash banner) can deliver high quality picture and sound at a fraction of the cost of a TV or radio ad.
• On the web, everyone plays on a level field. A small company can gain just as much exposure as a giant firm at a relatively low cost.
• Target audiences by delivering different messages according to geographic locations, areas of interest, age groups and preferred languages.
• Online photo submissions are a cost effective, high traffic way to build exposure for every event. Whether its a corporation promoting the launch of a hot new product, a business announcing a new location, or a newly married couple sharing their wedding memories with friends and family far away.
• Newsletter Sponsorship reaches all newsletter subscribers listed with the IBA Media sites. Exclusive newsletter sponsorship guarantees that an audience already interested in information related to your company sector, will view your companys service / advertorial or advertisement on a weekly basis.

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To enquire about the cost of one-, three- or six-month banner ad or button placement please contact sales@BusinessTodayEgypt.com or call +202 797 3190 and ask for the Online Advertising department. Note that the artwork must be submitted to IBA Media five (5) days prior to the start date of the campaign.

Advertising banners and buttons for clients will be displayed on a number of screens within the IBA Media sites depending on the selected advertising area. (The selected area consists of a minimum of six screens). With this approach we ensure maximum exposure of the clients advertising on multiple channels and pages throughout all IBA Media sites or to one site in particular.

There are two standard sized banners on IBA Medias web sites:

These are placed on the top and bottom of web pages. They can appear on the:

• Home Page (first page) and/or
• Channel Page and/or
• Newsletter

Banner Specs:

• 468 pixels wide x 60 pixels tall
• Maximum file size 17k
• JPEG or GIF file format

These are placed on the right-hand side bar of the web site. They can appear on the:

• Home Page (first page) and/or
• Channel Page and/or
• Newsletter

Button Specs:

• 120 pixels tall x 60 pixels wide
• Maximum file size 10k
• JPEG or GIF format

IBA Media distributes weekly newsletters for each magazine (Egypt Today, and Business Today Egypt), to online subscribers who have requested that they be kept up to date on the latest news and events.

Newsletters are sent in either HTML or text format (depending upon the subscribers preference). Text ads are featured across the top of the text newsletter with a maximum 50 word promotional message hyperlinked to a URL. HTML newsletters feature a banner ad at the top of the newsletter, with a link to the sponsors web site.

To inquire about the cost of exclusive newsletter sponsorship contact: sales@businesstodayegypt.com or call +202 797 1300 and ask for the Online Advertising department.

Keep up to date with the latest news, events and scenes in Egypt by publicizing your activities online. Submit photos of events, promotions, product launches, and other corporate milestones.

Whether its a corporation promoting the launch of a hot new product, a business announcing a new location, or a newly married couple sharing their wedding memories with friends and family far away, online photo submissions is a cost effective, high traffic way to build exposure for every event.

Photo Specs:

• Scanned photos with .jpg or .tiff extensions
• Maximum resolution of 72 dpi
• Maximum file size of 17K

Submissions become the property of IBA Media.

For further information and costs for submitting photographs please contact us at submitphoto@businesstodayegypt.com

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Print sizes

Full page bleed	20.3 X 27.6 cms
Page horizontal	17.5 X 11.5 cms
Page vertical	11.5 X 17.5 cms
Full page live area	17.5 x 25.0 cms
Full page trim size	20.0 X 27.0 cms

Emulsion	DOWN
Screen Rolling	150 TO 175 LPI
Positive Films	CMYK

Special Position: Add 20% to the page rate.
Rates include: fiscal dues, printing, promotional fees for advertising and all other charges except photography (to be used only in IBA publications).
Payment terms: 25% upon signature of contract, balance upon receipt of invoice.

Space reservation	30 days prior
Materials requiring design or production	30 days prior
Camera ready artwork	25 days prior
Final film	10 days prior
Cancellation	25 days prior

For further information on demographics, readership and advertising prices please contact sales@businesstodayegypt.com or call +202 797 1300.

We reserve the right to reject advertising that we deem unsuitable for our audiences. We do not currently provide web site information such as click-through rates, page statistics, etc.

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