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July 2010 

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By Ahmad Gomaa says the mobile is poised to radically alter the way we shop.
News Focus

Achilles Heel
The crisis in Greece, and the collapse of the euro, could scuttle Egypt’s plans for economic growth.

River of Strife
A new agreement among East African countries may spell the end of Egyptian control over the Nile .

On the Block
Foreign investors buy up African farmland, sparking fears of a new colonialism.

June 2010
Betting on the Future
Venture capitalist Ahmad Gomaa talks about the country’s blossoming tech sector and where you should put your money.

By Andrew Raven

D uring more than a decade in the venture capital game, Ahmad Gomaa has backed some of the country’s most innovative tech companies.

He was in on the ground floor with Otlob, the pioneering website that lets you order from restaurants across the country. He’s also backed Timeline Interactive, which has arguably become Egypt’s most successful video-game maker.

But Gomaa, who now manages a $50 million (LE 275 million) technology fund for investment bank EFG Hermes, wants you to know those companies aren’t outliers. The country, he says, has quietly developed a vibrant tech sector and sits poised on the verge of a digital revolution.

He recently sat down with Business Today to talk about hot investments — hint: It all a starts with your mobile — the dilemma that is digital piracy and the game-changing iPad.

If you were investing your own money, what company would you put it into?

Which company? I can’t tell you today, because if I’d seen it, I’d have invested in it. But one of the hottest [ideas] out there is the mobile wallet.

For the technologically-disinclined, can you explain what that is?

[With even] a basic mobile phone, I can dial a code provided by my mobile carrier and request an amount of money. Then I can go to a shop and buy something. [The purchase] then becomes a credit that I have to pay on my bill.

So your phone is like your credit card?

Absolutely.

How far is this from becoming a reality?

If you talk to Vodafone, we’re not far. I believe the three mobile operators are working on this. Mobile applications are going to flourish, and soon.

What else is on the verge of going big?

I think the video gaming industry will start to see more players. Egyptians are actually pirating every game in town, so [the demand is there to] drive growth.

Piracy has been a long-standing problem for software developers. How do you get people to pay for content?

One of the things we have to do as a country is start to be much tougher on people who run pirate websites. It has not been dealt with as proficiently as providers would like.

How does that impact business? Do prospective developers throw up their arms and say: “What’s the point?”

Absolutely. You will not find business running on services that are hacked easily.

Last year, the information technology sector grew 14%. Is that growth sustainable?

It is. We’re far away from where we want to be. Computers in Egypt right now are going down in price, [and this] will fuel our industry.

How important is the venture capital model in promoting growth?

Today we have a nucleus of innovation. We’re making serious moves. A little bit of money in this field can help develop [some impressive] business models.

How important is the technology sector to the future of the Egyptian economy?

This is where the globe is moving. It’s a revolution. You have to tap into technology. If you don’t, you’re going to be left out.

The government has invested billions in developing the technology sector by doing things like promoting the spread of the internet and making overtures to foreign tech companies. How far are we from becoming an information society?

I would give it 20 years, if not less, the way we’re going. The Ministry of Communication and Information Technology is doing a great job.

You’ve seen your fair share of new technologies. What are your thoughts on Apple’s recently-unveiled iPad? Is it a game changer, or is it all hype?

What can I say about Apple. The iPad is of course a great idea. I’m sure it’s going to have success, like the iPhone. It’s not a cheap device. The demographic [here] is small, but it’s growing.

Still on the new technology front, some Western companies are starting to embrace cloud computing, storing corporate data online instead of using in-house servers. Advocates, who include Microsoft and Google, say it’s the next big thing. Will the idea fly here?

Cloud computing is going to happen because the amount of [corporate] data is growing phenomenally. It’s going to be very hard for people to store data as they do today. Within five years it will become a dominant factor in the storage plans of small and medium-sized enterprises.

With almost 14 million people here online, the internet has blossomed. But most web users are still hesitant to pay for things online, making the market tough for e-commerce. What has to happen for that to change?

This is a penetration issue. The banking sector hasn’t really marketed [e-commerce services] and products as we would have liked. But it is starting. In the next five years, you will see a dramatic change. E-commerce will happen very soon. I think you can refer to what has happened in the West. [E-commerce] is a more compelling business model. It is cheaper and offers fast access. bt

The Technology Development Fund

A hmad Gomaa runs the Technology Development Fund, a unit of investment bank EFG Hermes. The fund has raised $50 million (LE 275 million) in venture capital during the last six years, pouring the money into a host of up-and-coming companies. They include:

ConnectmeTV: Earlier this year the company launched an all-in-one device that can play DVDs, access satellite feeds and pause live TV. It was billed as the first product of its kind in the region.

Smart Cards Application: The company is behind a line of magnetic cards that millions of Egyptians will soon be able to use to buy subsidized sugar, oil and flour.

Timeline Interactive: The video game maker churned out a major hit last year for Microsoft’s Xbox console and is considered one of the leading video game developers in the Middle East.

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